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Job Summary

The B2B Sales Executive is responsible for identifying potential business clients, diagnosing their digital marketing bottlenecks, and presenting tailored growth strategies. This role acts as the bridge between a prospect's business goals and the agency's marketing execution, focusing on turning cold prospects into long-term, high-value agency partners.

Core Responsibilities:
Lead Generation & Prospecting (Outbound):

Targeting High-Growth Accounts: Identify and research mid-market to enterprise businesses that have gaps in their digital footprint (e.g., poor search rankings, weak ad campaigns).
Multi-Channel Outreach: Execute outbound prospecting via LinkedIn, cold email sequences, personalized video pitches (like Loom), and industry networking.
Inbound Qualification: Rapidly follow up with and qualify warm inbound leads generated by the agency's own marketing efforts.

Consultative Selling & Discovery:

Conducting Audits: Collaborate with internal growth strategists to review a prospect’s current digital marketing metrics (traffic, conversion rates, ad spend).
Discovery Calls: Ask deep, probing questions to understand the prospect’s business model, customer acquisition costs (CAC), lifetime value (LTV), and revenue goals.
Value Proposition: Shift the conversation away from \"buying services\" to \"buying growth and ROI.\"

Proposals & Pitching:

Tailored Presentations: Present comprehensive digital marketing proposals alongside a Solution Architect or Account Director.
Handling Objections: Address complex concerns regarding ad spend risk, attribution tracking, and timelines to see results.
Closing & Contracting: Negotiate contract terms, monthly retainers, and performance-based incentives to close the deal.

Pipeline Management & Retention:

CRM Upkeep: Maintain meticulous records of all interactions, deals, and pipelines in CRMs like HubSpot or Salesforce.
Smooth Handover: Work closely with Account Managers and Growth Marketers to ensure the client's goals are accurately transferred during onboarding.

Qualifications:
Technical & Professional Experience:

Experience: 2–5 years of B2B sales experience, ideally within a digital marketing agency, SaaS company, or tech-consulting environment.
Industry Literacy: A strong understanding of modern digital marketing concepts (e.g., SEO, Paid Social, Programmatic Ads, Lead Gen Funnels, Agentic AI marketing tools).
Data Savvy: Ability to read and interpret basic marketing data reports (Google Analytics, SEMrush, or HubSpot dashboards) to speak intelligently with marketing executives.

Soft Skills & Competencies:

Consultative Mindset: Act more like a business consultant and less like a transactional salesperson.
High Emotional Intelligence (EQ): Ability to navigate long sales cycles and build trust with multiple stakeholders in an enterprise.
Resilience: A proven track record of handling rejection and managing quota-driven stress in a fast-paced environment.

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