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Summary:

LeadAdvisors is engaging B2B Sales Development Representatives (SDRs) to run multi-touch outbound — cold call, email, and LinkedIn — against our ICP and book qualified discovery calls for the Closer team. You work from a vetted target list, follow proven cadences, and have a clear path to a Closer seat within 12–18 months for top performers. This is an independent-contractor engagement, fully remote, reporting to the Outbound Team Lead.

What You'll Own:

Database reactivation. Re-engage LeadAdvisors existing client and prospect database — we have an established BPO footprint and a backlog of accounts looking for outsourcing, digital growth, automation, and lead generation.
Decision-maker outreach. Build direct conversations with business owners, founders, VPs, and other stakeholders at target accounts.
Outbound volume. Run 50–100 outbound dials/day against assigned accounts, on cadence.
Multi-channel touches. Send personalized outbound emails and LinkedIn messages as part of a structured sequence — not spray-and-pray.
Booked meetings. Set 5 qualified discovery calls/day → 20/week with the Closer team (product overview + demo).
CRM hygiene. Maintain accurate activity logs — dials, connects, conversations, dispositions — same-day, every day.
Clean handoffs. Hand off every booked call with a written brief: company, contact, pain hypothesis, why-now, next step.
KPI accountability. Hit weekly baselines on dials, conversations, and meetings booked.
Continuous testing. Test messaging variations (openers, subject lines, LinkedIn DMs) and report what's working in the weekly team review.

Requirements:

1+ year B2B outbound experience — SDR, BDR, Business Development, or Account Executive support.
Sales mindset, not call-center mindset — consultative, curious, comfortable holding a business conversation with a decision-maker.
Strong verbal English and professional phone presence on US/CA calls.
Comfortable hearing \"no\" 50+ times a day without losing energy, tone, or pace.
Hands-on CRM and dialer experience — HubSpot, Salesforce, Five9, Vici, Ytel, or equivalent.
Written English strong enough for personalized cold emails and LinkedIn DMs (tested in-process).
Reliable home setup — wired internet ≥ 25 Mbps, quiet workspace, USB headset, backup power/internet.
Bonus: prior US/CA cold-calling experience, or sold B2B services (BPO, marketing, software) before.

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