Role Overview
The Sales Campaign Manager is responsible for driving revenue and maximizing conversion rates within a high-volume Lead Generation campaign. You will lead a team of agents, optimize the sales funnel between "openers" and "closers," and ensure absolute data integrity. This is a high-impact role requiring a leader who is obsessed with sales metrics, real-time performance coaching, and operational efficiency.
Key Responsibilities:
Sales Leadership & Performance Coaching:
- Drive Conversions: Monitor real-time KPIs (conversion rates, transfer success, and production summaries) to ensure daily sales targets are met or exceeded.
- Active Coaching: Provide "on-the-floor" coaching and feedback to agents to improve pitch delivery, rebuttal handling, and lead quality.
- Motivation: Foster a high-energy, competitive sales culture that incentivizes top performance and minimizes churn.
Funnel & Lead Flow Optimization:
- Transfer Management: Oversee the "Credit Pull to Closer" pipeline, ensuring zero lead leakage and immediate follow-up on failed transfers.
- Lead Hygiene: Conduct rigorous audits of CRM statuses to ensure agents are moving leads through the funnel accurately and honestly.
- Liaison: Coordinate seamlessly between front-end agents and closing teams to remove bottlenecks in real-time.
Reporting & Operational Excellence:
- KPI Transparency: Deliver precise midday and end-of-day performance reports (Production, Attendance, and Quality).
- Data Integrity: Partner with QA to identify "suspicious" lead statuses and implement corrective actions for agent reporting errors.
- Process Improvement: Identify inefficiencies in the sales script or lead flow and recommend data-backed strategy adjustments.
Qualifications & Requirements:
- Sales Background (Required): Minimum of 2–3 years of direct experience in a high-pressure sales environment (Inbound/Outbound).
- Leadership Experience: Proven track record of managing sales or lead generation teams in a BPO/Call Center setting.
- Lead Flow Expertise: Deep understanding of lead management, CRM workflows, and the mechanics of transfer-based campaigns.
- Data Literacy: Must be highly "numbers-driven" with the ability to interpret performance data and turn it into an actionable sales strategy.
- Amenable to work on a Hybrid Setup.
Core Competencies:
- Closing Mindset: Expert at handling escalations and identifying why a lead isn't converting.
- Urgency: Ability to make split-second decisions in a fast-paced environment to save a sale or optimize a shift.
- Precision: High attention to detail regarding data accuracy and reporting timelines.
- Tech Savvy: Proficient in CRM management and multi-channel communication tools.